The scene: https://www.youtube.com/watch?v=suRDUFpsHus
Brief abstract of the context of the scene: Our protagonist in MM, Don Draper, is the artistic director at an advert company and right here he’s making a pitch to bag the purchasers, Kodak, to market their product, the slide projector. Don likes to create an emotional join with the product and so we see how his pitch is sentimental.
Why this scene is great? Don is a really advanced and troubled particular person. In explicit, he’s indifferent from his spouse and youngsters, for causes which is best understood by watching the present. Before this assembly, Don had refused his spouse’s request to go along with them on a Thanksgiving journey to go to her household. However, in making this pitch and experiencing previous moments spent with household, Don sells the idea of household and the ability of nostalgia to the purchasers, his fellow employee Harry Crane, himself and the viewers. Don sells/convinces himself of the significance of household and the way going with them is the precise factor to do.
What makes this scene memorable imo, is how superbly it encapsulates nostalgia and household (a spot the place we all know we have been liked). It’s sensible writing, very good performing, easy filmmaking and delicate scoring. Not overly dramatic, simply the correct of emotion. This is peak artwork, imho.